Novotel and WWF’s Ocean Positive Impact Plan

A Global Commitment to Protecting Our Oceans

Novotel Brisbane South Bank is proud to be part of Novotel’s global partnership with WWF and the launch of the Ocean Positive Impact Plan, a commitment designed to help protect and restore the health of the world’s oceans.

Developed in collaboration with WWF, the Ocean Positive Impact Plan outlines ambitious actions across Novotel hotels worldwide to reduce environmental impacts, support marine conservation, and inspire more sustainable travel choices.

As part of the global Novotel network, Novotel Brisbane South Bank is committed to supporting this vision and helping create a positive impact for future generations.

What is the Ocean Positive Impact Plan?

The Ocean Positive Impact Plan is Novotel’s roadmap for driving meaningful environmental change across its hotels worldwide.

Created alongside WWF, the plan focuses on four key areas:

1. Reducing Impact

Novotel is committed to reducing its environmental footprint through responsible operations and sustainable business practices.

This includes actions that help minimise waste, reduce pollution, improve resource efficiency, and support a healthier future for our oceans and communities.

At Novotel Brisbane South Bank, we continually seek opportunities to reduce our impact on the environment while delivering exceptional guest experiences.

2. Delicious, Healthier and More Sustainable Food

Food choices have a significant impact on ocean health.

Through the Ocean Positive Impact Plan, Novotel is working towards more sustainable food practices, including responsible seafood sourcing and menu options that support healthier people and a healthier planet.

By making thoughtful choices about the food we serve, we can help protect marine ecosystems while continuing to deliver quality dining experiences for our guests.

3. Enhancing Education and Ocean Awareness

Creating positive change starts with understanding.

Novotel and WWF are working together to raise awareness about the importance of healthy oceans and inspire guests, team members, and communities to take action.

At Novotel Brisbane South Bank, we are proud to support initiatives that encourage learning, engagement, and greater appreciation of the role oceans play in our everyday lives.

4. Contributing to Research and Conservation

Protecting the ocean requires science, innovation, and long-term commitment.

Through its partnership with WWF, Novotel is helping support research and conservation initiatives that contribute to the protection and restoration of marine ecosystems around the world.

Sustainability in Action at Novotel Brisbane South Bank

At Novotel Brisbane South Bank, sustainability is part of how we operate every day. From reducing waste and conserving resources to supporting local communities and environmental conservation, we are committed to creating a more responsible hospitality experience for our guests.

As a proud recipient of Ecotourism Australia certification, Novotel Brisbane South Bank has demonstrated its commitment to sustainable tourism through initiatives that help protect the environment, support local communities, reduce our carbon footprint, contribute to conservation, and help preserve Australian Indigenous cultures.

Reducing Our Environmental Impact

We continue to invest in practical initiatives that help minimise our environmental footprint, including:

• 100% LED and energy-efficient lighting throughout the hotel
• Monitoring and reducing energy consumption across operations
• Water-efficient fixtures and appliances
• Native landscaping designed to minimise irrigation requirements
• Preventative maintenance and water monitoring systems to reduce waste

Reducing Plastic and Waste

As part of our commitment to responsible hospitality, we have implemented a range of waste reduction initiatives, including:

• Eliminating single-use plastics such as water bottles, straws, and stirrers
• Providing filtered water refill stations on every guest floor
• Removing unnecessary plastic amenities from guest rooms
• Recycling paper, cardboard, glass, and plastics
• Supporting programs that help reduce food waste across hotel operations

Responsible Food and Beverage Practices

The choices we make around food can have a significant impact on both people and the planet.

Our food and beverage operations support responsible sourcing through:

• Free-range and non-caged eggs
• Responsibly certified coffee
• The removal of threatened fish species from menus
• Supporting local suppliers and producers wherever possible

Supporting Sustainable Travel in Brisbane

Located in the heart of South Bank, Novotel Brisbane South Bank offers guests easy access to Brisbane’s leading attractions, cultural institutions, restaurants, and event venues, all within walking distance. This convenient location helps reduce transport emissions while allowing guests to experience one of Brisbane’s most vibrant precincts.

How Guests at Novotel Brisbane South Bank Can Make a Difference

Every stay has the potential to create a positive impact.

Guests can support sustainable travel by:

• Reducing unnecessary waste
• Making mindful consumption choices
• Learning more about ocean conservation
• Supporting sustainable tourism practices

Small actions, taken collectively, can contribute to meaningful environmental change.

Stay with Purpose at Novotel Brisbane South Bank

Choosing Novotel Brisbane South Bank means choosing a hotel that is part of a global movement focused on protecting our oceans and supporting a more sustainable future.

Through Novotel’s partnership with WWF and the Ocean Positive Impact Plan, we are helping create positive outcomes for marine ecosystems, local communities, and future generations.

Together, we can make every stay count.